If you are a Wizard of ID fan some of this may sound familiar…
(Rant Alert)
You know what really torques my frame? Product demonstrations! And many of you have either sat through (as a prospect/client) or given (as a vendor) the product demo from hell. I’ve been on both sides of this exchange and will be the first to admit that delivering a really good one is not an easy thing to do. It becomes even more difficult when the product demo is shared in a live system as opposed to talking to screen shots. Either version can be brutal on the recipient, especially when the demo is feature – function – benefit (FFB) “spewage”. I’d rather be stabbed repeatedly with something dull.