Having been a Sales Trainer, Sales Training Manager, and Director Sales Training in a couple of previous lives, I nearly jumped out of my chair when I read a blog post by a new networking contact, David Brock. Dave authors a blog, Partners in Excellence, and his post of December 7th “Let’s Put an End to Product Training” triggered a wee bit of a dance…not really, but I did unleash a couple mental fist-pumps. First-hand experience and many many road miles confirm how wasteful product training can be. I must add, it is not “What we train” as much as it is ‘How we train it.” Sales reps certainly need product knowledge, but the ability to spew features and promise of intangible benefits at a prospect is a waste of time and energy to both parties.