“How many sales deals do sales reps close in the classroom? How many process decisions by managers prevent creation of material waste while taking an on-line training course? How many impactful customer complaints are resolved in training role-plays or simulations?” If your answers range from “none” to “nada”, then another question looms large – “Why are we still pumping up to 80% of our training/learning resources into a learning context where no tangible business value is generated?” Ground zero needs to be the point of impact for training, and that point exists today, downstream from our traditional classroom and on-line course venues and in the context of actual workflows. Our call-to-action breaks both traditions and paradigms and demands a level of readiness to expand our training role to embrace a holistic learning ecosystem.